When you post a new job listing, there is a rush of applicants who apply for the new opportunity. However, as time goes on, the number of applicants declines. If you haven’t found the right candidate yet or need to hire multiple people, the lack of applicants is a problem. Thankfully, there are a few things you can do to revive your job description’s appeal. With a refresh of your job listing, you can attract more and better-qualified applicants.
1. Highlight Growth Opportunities
Professionals want to know what their future looks like at your company. While applying for the position listed, they also think about their next position. You can increase interest in your available positions by highlighting internal growth opportunities. Mention career paths, professional development programs, mentorship initiatives, and any other support your company provides employees for progressing in their careers.
2. Simplify Job Requirements
A lengthy requirements list can overwhelm applicants. Review the requirements that applicants must have and edit them down. The list shouldn’t be overly detailed or unrealistic. Instead of focusing on what the dream candidate would have, stick with the core competencies. By trying to create your perfect candidate, you are driving away potentially great applicants.
3. Showcase Company Culture
Workers today want to feel like they belong at their company. Encourage applicants to apply for your job position by showcasing your company culture. Not only does this encourage people to apply, but it also improves employee retention. Share details about the team the applicant will work with. Talk about the company’s overall culture. Include perks and benefits that are not a part of the traditional benefits package.
4. Optimize for Mobile and SEO
Use search engine optimization (SEO) tactics on your job listing descriptions. Create an attention-grabbing title. Include relevant keywords in the job description. Break up the job description into easily scannable content with small paragraphs and descriptive headers. Use bullet points where appropriate. Add a call to action that tells the reader to apply for the position.
5. Be Transparent About Compensation
There is no getting around compensation. Some businesses choose not to include it in the job listing because they think it will discourage people from applying. However, this strategy only results in wasted resources when the applicant turns down the position after going through the interview process and finding out the salary later. In addition, many people choose not to apply because there is a lack of transparency when an ad does not include compensation. The assumption is that the salary may be low if the company is unwilling to include it.
Increase Your Applicants
By reviving your job description, you can increase the number and quality of your applicants. Edit the job description to include relevant keywords. Add sections to highlight professional growth opportunities, company culture, and compensation. Finally, simplify the requirements to focus on the position’s core competencies. Working with a professional staffing company can make reviving your job listings easy. Our experienced team works with clients to optimize their job listings for maximum effectiveness.
Give your job descriptions a refresh with the knowledge team at BOS Staffing.
