How to Build a Truly Transparent Company Culture Competitors are Jealous Of

It has become plain to see that corporate culture is evolving. As more diverse workforces call for transparency, respect, and recognition, employers have learned that in order to stay ahead of the curve they need to create a positive work culture and reputation that helps to attract and retain the top industry talent. Less common are the career paths when an employee gets hired and stays with a company for their entire career. With a higher frequency of staff seeking out better opportunities, you need to do what you can to make sure your company is the right fit for industry leading employees. Here are a few things to consider.

Health and Safety First

High quality staff simply are not willing to work for a company that isn’t visibly concerned about their wellbeing in the present day and age. A transparent and effective health and safety program is an important place to start, but company culture is also a big influencer. An effective corporate safety culture is one that is the product of both individual and group values, attitudes, and competencies. Establishing a company-wide commitment to a safety program helps ingrain the importance of a safe working environment is key.

Encourage your team to take responsibility for safety in the workplace, not just of themselves but of their coworkers as well. Safety should be everyone’s responsibility. Furthermore, your employees should know what to do in case of an emergency. It is they who are most likely to experience and respond in such situations. They should know what to do during and after an incident occurs, how to report the accident, and how the organization will respond. Honest and reliable responses help to foster trust and a lesson-learned mentality.

Promote Work Life Balance

A good corporate culture is one that operates well with open communication and which plainly values employee support and wellbeing. A supportive work-life balance, health, and a positive work environment are all influential aspects of a positive corporate culture. Creating a feeling of value, where employees know they are rewarded, challenged, encouraged, and given the space and resources needed to grow, will all go a long way to creating the type of work culture that not only retains key employees, but also attracts industry talent.

Transparent Management and Communication Styles

People love the jobs they have where they know their work is valued. They seek out engaging and interesting jobs and companies, and more and more they prefer to be included in decision making processes, and really communicated with rather than spoken to or managed. It’s your job as a manager to provide those opportunities and make adjustments to communication styles as needed to help attract and retain the sorts of employees that will bring a renewed energy into your daily work. These simple adjustments help to create an engaging corporate culture and make your competitors wonder what it is you have that they don’t.


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